One of the biggest key factors in a successful business is communication – not just with customers, but with your team.
Having a team that know your product/service is great, but having a team that can communicate well is even better!
But how do you know the best way to communicate with your team?
The answer; personality profiling. Many people have come across DISC, which is a great way of profiling your team, but here at MDH, we like animals.
An office bouncing around the roaring, clicking, trumpeting and babbling – it sounds like a zoo!

Niger Risner’s ‘It’s a Zoo Around Here’ is a form of personality profiling whereby you can find out which animal you and your colleagues are by discovering your dominant traits. With that new knowledge, you can start effectively communicating in your workplace and really make things happen!
Why animals?
It’s fun! Some people do not believe in personality profiling, but when you put an animal to it, you will notice comments such as ‘please do not hire another monkey!’ and people really do buy into it.
So what are the animals?
There are 4 animal traits – why not click on each one to see who falls into which category at MDH;

No animal is better than the other; each have their own strengths and weaknesses, but remember, this is all about communication.
As a Zookeeper, you want to be able to talk to the monkeys like a monkey, lions like a lion, elephants like an elephant, and a dolphin like a dolphin. This will dramatically improve communication and ensure you are getting the very best out of your team.
How can billions of people fall into only four types?
Of course, we are all unique individuals, but identifying tendencies and patterns across groups of people can help us make sense of what is going on within our business.
Here at MDH, we have found it has dramatically improved our communication, efficiencies, and our own personal relationships with one another.
So why not get in touch with one of the team to find out how personality profiling could help your and your business.



